The New Hampshire Board of Medicine has issued a cease and desist order against the woman behind a controversial "diaper spa" in Atkinson.Board members ordered Colleen Murphy to stop advertising herself as practicing medicine in New Hampshire, as being qualified to practice medicine in New Hampshire and/or calling herself a New Hampshire physician. Further, the board "may maintain an action to enjoin" Murphy from continuing to do "acts of unlawful practice."Murphy must also pay a $10,000 fine.Board members said in a report they found evidence Murphy advertised her spa as a "physician-run diaper spa" despite the fact she did not hold a license to practice medicine in New Hampshire. She does hold licenses in Maine and New York, the report said. According to the board, a website run by Murphy described services at the diaper spa to include dialectical behavior therapy and cognitive behavior therapy, counseling, coaching and telehealth. Murphy acknowledged to the board that she does not have a license to be a physician in the Granite State but described the spa's services as coaching and said the services differ from the practice of medicine or therapy. She added that she refers her clients to licensed doctors when they need more than coaching. >> Download the free WMUR app to get updates on the go: Apple | Google Play <<According to the report, she told board members the purpose of the diaper spa was to provide a safe environment for adults who seek a non-sexual, playful and child-like environment.She said clients would be interviewed before she allowed them to participate. She added the diaper spa's services are akin to what a mother would do for her child.Murphy told board members that after the initial public backlash, she updated her website to clarify her practices at the spa and her training and experience. Still, though, board members found Murphy "used words, phrases, and representations on her websites that have legal significance within the meaning of the Board’s professional licensing statutory schemes.""Further, the Board’s findings of fact also establish that (Murphy) has used words, phrases, and representations on her websites that the New Hampshire public and Board associate with the practice of medicine," board members wrote in their report. The spa was opened in November 2023 and Murphy said she saw about one client per week until closing in late December. She tried to obtain permission from Atkinson's Zoning Board of Adjustment to run the spa in the town but was denied in February.At the zoning board meeting, community members raised safety concerns about having the business in their neighborhood, referencing parks, playgrounds and an increase in traffic since word about it got out. Others expressed their fear that property values would decrease.Murphy has 90 days to pay the fine, board members said.