Baby food Japan: Consumption, Demand, Sales, Competitor and Forecast 2016 – 2021

Baby food Japan Market 2016 Analysis and Forecast to 2021

PUNE, INDIA, November 24, 2016 /EINPresswire.com/ -- Get Sample Report @ https://www.wiseguyreports.com/sample-request/124576-baby-food-in-japan
Summary
The Japanese baby food market continued to be plagued. In total, the market saw decline of 7.4% in value terms since 2009, a result of deflation, steep decline in number of births, decline in consumption of milks being the most expensive product group in the market. Total volume sales have remained more or less stable throughout the period. In 2015, they stood 1.9% higher than in 2009. Milks took 65% and meals and others took 35% of the market by value in 2015. Against the backdrop of a continuing fall in the number of births, retail sales are not expected to show much growth in real terms between 2015 and 2021.

Key Findings
- The baby food market saw ups and downs between 2009 and 2015, milks took 65% and meals & others took 35% of the market by value in 2015.
- The main reason for the growth in 2014 and 2015 was visitors buying baby formula to take back to their country.
- A handful of local manufacturers have dominated the market, as the market relies almost totally on domestic production.
- The share of the market taken by milks is expected to continue to decline, dropping below 60% of value by 2021.
- The value of the baby food market in Japan is not expected to show any significant growth in real terms between 2015 and 2021.

Synopsis
The Japanese baby food market continued to be plagued. In total, the market saw decline of 7.4% in value terms since 2009, a result of deflation, steep decline in number of births, decline in consumption of milks being the most expensive product group in the market. Total volume sales have remained more or less stable throughout the period. In 2015, they stood 1.9% higher than in 2009. Milks took 65% and meals and others took 35% of the market by value in 2015. Against the backdrop of a continuing fall in the number of births, retail sales are not expected to show much growth in real terms between 2015 and 2021.

Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents
Introduction
Executive summary
Definitions

Background to the Market
Birth and population trends
Births by region
The consumer
Socio-demographic trends
Working women
Breastfeeding Trends

Market Overview
Market Overview
Manufacturers shares
The future

Sector Analysis
Baby milks
Baby meals
Baby drinks
Finger foods

Production and trade
Production
Exports

Company profiles
Introduction
Meiji Company Ltd
Wakado Company Ltd
Morinaga Milk Industry
Snow Brand Milk/Bean Stalk Snow Co
Kewpie Corporation
Pigeon Corporation
Glico
Other suppliers

Distribution
Retail structure
Economic background
Economic background
Key macro-economic forecasts

Prospects and forecasts
Birth and population projections
Forecast overview
Future trends
…Continued

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